Make Money from Buko (Young Coconut)

Buko (young coconut) has been a long-time favorite of Pinoys the world over. The juice is perfect as a refreshing drink and the delicious coconut meat may either be “mala-uhog” or “mala-kanin”. Even foreign tourists love the novelty of drinking and eating buko straight from its shell.

Now, imagine buko strips with slices of your favorite fruits - mango, watermelon, pomelo, strawberries, apple, melon, etc. as toppings in this buko shell. Hmmmmm!
Better yet, imagine the ingredients of halo-halo – banana, gulaman, kaong, camote, ube halaya, sago, beans, milk and ice cream in this same buko shell. Double Hmmmmm!

This is the concept of Buko ni Fruitas. Launched only last May 13 of this year in Shopwise, Cubao, it has created such a stir that nine outlets were inaugurated one after another with three more set to open before the end of 2005. Assistant Manager Janice Bigcas credits the unique concept of the franchise, the current trend of a healthier lifestyle and the product’s innate acceptability that brings in both customer loyalty and franchise inquiries. “Gusto nila iyong concept tapos nakikita nila sa mall na mabenta talaga. Kinakain natin ngayon, puro may preservatives, may mga chemicals. At least itong mga fruits, mas natural.” The company’s tag line, meanwhile, emphasizes the product is reasonably priced - “Timplang pang-Bora, presyong pang-masa”. Janice explains, “Makikita ng tao na mas mura. PhP 49 lang, may buko na tapos may toppings pa siya na fruits. Very affordable.”

Looking closely at the signage of Buko ni Fruitas, one will notice a certain Babot’s Farm credited as source for some of the fruits. This Mindanao farm is located in Zamboanga and ensures the steady supply of good-quality fruits like watermelon, mango and pineapple. But this is only one factor to the success of an outlet. Janice cautions that one must keep a close eye on hygiene and the inventory when the business is ine that deals with food. “Kailangan natin maging malinis. Tinuturuan namin iyong crew na tantsahin lang nila kung gaano karami mauubos nila.”

Janice says Buko ni Fruitas is looking for potential business partners who will be dedicated to the store and open-minded enough to listen to suggestions. “Kailangan, always sila nasa tindahan. Check nila kung anong nangyayari sa store. Kung hinahayaan lang nila iyong tindahan nila, iniaasa lang nila sa crew, wala ring mangyayari. Kailangan tatanungin iyong crew kung anong pwede nilang i-suggest para sa tindahan kasi iyong crew ang laging nandon.”

Janice does not hesitate to recommend a Buko ni Fruitas franchise to overseas Filipino workers (OFWs) as she is confident their daily sales will bear her out. “Sa mga OFW na gusto mag-invest dito sa Philippines, mairecommend ko sa inyo itong Buko ni Fruitas. Sa mall, average nila, Php 6,000 a day. Neto. 150 plus buko a day yon. Actually, hindi siya seasonal kasi last rainy season, hindi rin bumaba iyong sales. Hindi lang pang-sosyal ang dating niya, pang-masa siya saka very affordable.”

Buko ni Fruitas

Estimate Franchise Package : PhP 400,000
No. of existing outlets : 9
Minimum space requirement : 3-4 sqm.
Term of the franchise : 2 years (renewable)
Royalty Fee : waivable
Available Locations : nationwide

Contact Person : Janice C. Bigcas
Assistant Manager
# 68 Data corner
Cordillera Streets
Brgy. Don Manuel, QC
Tel.: 731-8886, 731-9178, 413-7458
Fax: 712-8361
Email: lushent@yahoo.com

by: Melissa Casia

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